MSME Growth Track

Small Business & Retailers Digital Programme

Practical digital skills for shopkeepers, chemists, retailers, distributors, and local merchants.

8 months 6–8 hours / week Beginner

Programme Overview

Designed specifically for local business owners, Kirana store operators, chemists, and distributors who want to increase sales, take orders online, manage inventory digitally, and use modern WhatsApp business and payment tools. Includes a pre-configured laptop pre-loaded with digital business software.

Demonstrated Learning Outcomes

Create and manage a digital storefront on WhatsApp Business and e-commerce platforms.
Automate customer enquiries, order confirmations, and delivery updates.
Manage inventory, track fast-moving stock, and streamline supplier orders digitally.
Use modern digital billing tools to track sales, expenses, and GST compliance.

Delivery Format & Pedagogy

  • Practical video modules in accessible regional language formats
  • One-on-one setup sessions for WhatsApp Business and digital catalog
  • Offline business software pre-installed on the included laptop
  • Ongoing merchant community support via CHATR
Prerequisites & Requirements
  • Operate or work in a retail store, wholesale agency, or local trade enterprise.
  • Basic smartphone familiarity (WhatsApp, UPI).
Assessment & Mastery Criteria

Practical milestones: setting up a verified Google Business profile, activating a WhatsApp digital catalog, generating the first digital GST invoice, and reconciling payments.

Complete Curriculum Syllabus

Module 1: Digital Store Setup & Local Online Presence

  • Google Business Profile & Local Search Optimization
  • WhatsApp Business Setup, Catalogues & Quick Replies
  • Digital Storefront Creation & Online Ordering Links

Module 2: Marketing, Customer Acquisition & Retention

  • Social Media Marketing for Local Retailers
  • Customer Loyalty Programmes & Broadcast Lists
  • Festive Offers, Discount Campaigns & Promotional Posters

Module 3: Inventory, Supply Chain & Financial Control

  • Digital Stock Tracking & Re-order Alerts
  • Supplier Relationship & Purchase Order Automation
  • GST Billing, Expense Bookkeeping & Profit Tracking

Module 4: AI & Modern Business Productivity

  • AI for Generating Marketing Copy & Product Descriptions
  • Customer Service Chatbots & Automation Tools
  • B2B Wholesale Expansion on NutyTales & Regional Portals

Tuition Fees & Payment Plans

Transparent tuition with monthly instalment options. Staged cohort admissions.

Small Business & Retailers Digital Programme

8-Month Programme • Applications Opening Soon

Plan card 1: Instalment Plan

Instalment Plan (Small Business & Retailers Digital Programme)

8-month programme

₹29,999upfront
+ ₹1,500 a month for 8 months
Total ₹41,999 + 18% GST
(GST included: about ₹35,399 upfront and ₹1,770 a month)
Full curriculum access and project evaluations
Offline lesson downloads
Laptop: included with your admission, model and specifications confirmed in writing before you enrol
AI Tutor and Coding Mentor: coming soon
Plan card 2: Full Payment

Full Payment

8-month programme

₹41,999+ 18% GST
One payment of ₹41,999 + 18% GST (about ₹49,559)
No monthly debits
Same programme and inclusions as the Instalment Plan
₹2,000 early-payment discount (Pay ₹39,999 + 18% GST / about ₹47,199)
Laptop: included with your admission, model and specifications confirmed in writing before you enrol
AI Tutor and Coding Mentor: coming soon

What's included and what's not

Complete transparency across curriculum, hardware, and operational boundaries.

Included
  • 8 months of structured, project-based learning
  • Access to course materials and offline downloads
  • Project reviews and a platform-issued completion certificate once criteria are met
  • Access to TalentXcel, CHATR and Nuty Tales
Not included or not guaranteed
  • Jobs, salary levels, exam results or business income
  • Accreditation by a university or government body
  • Any hardware beyond what’s confirmed in your admission agreement

Proposed offer. Fees, laptop specifications and final terms are confirmed before enrolment.